As we embark on the fifth planting season in 2021, Randy Barker shares how collaborating with farmers has allowed IN10T to build a platform foundational in the future of ag.

About five years ago, Kevin Heikes and I established IN10T because we saw a need in the ag industry to accelerate and streamline product adoption on the farm. We did this by connecting businesses with farmers, helping introduce emerging ag products and solutions to farmers, and delivering valuable insights to everyone we worked with 

Working directly with farmers is foundational to our business, but weve also learned what an important role technology plays in delivering more value and transparency in the innovation process. There existed many opportunities to leverage data science, artificial intelligence, machine learning, and more to bring value to everyone we work with – from farmers to ag businesses

That’s why I’m so excited about the release of the INvision Platform. With INvisionwe’re able to stay close to the farmer while ingesting and churning out more data than ever before. We’ve taken the critical aspects of a farmer’s agronomic decision-making process – product performance, data analysis, user experience and perception – and built this information in a platform that provides well-timed data insights that enable businesses to drive decisions for future seasons. 

IN10T has always been focused on how important innovation is to farmers, and we believed that digital technology could accelerate the pace at which emerging ag technology and solutions were delivered to the farm. While Kevin and I have always been optimistic as only entrepreneurs can be, INvision accomplished this and so much more than we ever imagined.  

Working with our established clients, we were able to share data and insights months ahead of where we were in years past. We see tremendous opportunities for INvision to grow and further leverage data analytics, AI, machine learning, and more to drive things even faster. We’re exploring all the possibilities  open to us and our clients, like providing predictive foresight and building a better market model for clients. 

Building and launching the INvision Platform is a milestone for our business and a proof point that IN10T has become very digital. But digital doesn’t mean inhuman. We continue to follow farmers in their journey, because when we do that, we can help make technology more relevant to them and share that knowledge with innovators. 

While 2020 has been a transformational for IN10T, and INvision will enable us to do even more in the future for clients and farmers, this is only the beginning. Give us a chance to show you what we can do for you and your ag business.

About Randy: 

Randy Barker is the co-founder and CEO of IN10T. He has more than 25 years of experience in agribusiness and has worked in over 30 countries, helping launch numerous ag technologies on a global scale. Barker began his career in Canada at Agricore United and later joined Monsanto Canada as Vice President of Crop Protection for the agriculture, forestry and industrial businesses. He later relocated to Monsanto’s global headquarters in St. Louis, Missouri, where he served in various leadership roles with global responsibility before he left to pursue entrepreneurial opportunities. Barker holds a bachelor’s degree in Seed Technology from Olds College, a Bachelor of Science in Agriculture and Economics from the University of Lethbridge, and an MBA from the University of Guelph.