I believe it’s important to maximize a product investment by combining grower engagement – using advocacy and customer experience – with technology and analytics that tell the real story. And that’s what we do at IN10T.
As we launch IN10T’s expansion into Canada, I’m excited about the possibilities ahead of us. We pride ourselves on a scalable business model. We feel it’s important to grow with our global clients across multiple regions, and by expanding to Canada and South America, we combine our world-class technology platform with local expertise to customize our services to best suit our clients’ needs.
Working with the Canadian IN10T team, global and Canadian agribusinesses have the opportunity to take advantage of efficiencies in a one-stop shop for support on technology and product adoption.
Canada has a massive land base. From Northern Alberta, to Southern Saskatchewan, to the Manitoba Red River Valley, to South East Ontario, many variables come into play that lead to vastly different experiences in product behavior. Understanding product fit across all these regions could be the difference between a successful or an unsuccessful launch of a new product. IN10T helps by leveraging both grower experience and digital data, potentially saving millions of dollars in losses and opportunity cost.
Not only does IN10T’s international expansion help our client partners, it provides value for Canadian growers. They deserve to be on the front end of testing cutting edge solutions. Many could benefit from their experience, feedback and analytics.
They’re business savvy. These producers want to engage in new product deployments and new technology, so they can understand their fit before they adopt products. As IN10T works with client companies with innovative solutions, there is no better group than Canadian growers to touch and feel these products prior to commercialization.
Product adoption success is driven by many factors. Like in baseball, products, people, and analytics on their own will never take you to the promised land, but combining the three can be a winning formula. At IN10T, we want to partner with clients by working behind-the-scenes on those critical components.
Think of us as a tool to help you hit that home run on the first pitch. I can’t wait to play ball!